Theorists

'Tempo of the music drives the editing'
When looking at making our storyboard we will need to be sure that we look at the tempo of the music when seeing what parts to put in an how fast/slow we want the editing to be.
'Genre might be reflected in types of mise-en-scene, themes, performance, camera and editing styles.'
We will need to create an atmosphere which fits in with the genre, this will affect how the artist is portrayed to the audience.
'Camerawork impacts meaning. Movement, angle and shot distance all play a part in the representation of the artist/band (close-ups dominate).'
We will need to ensure that we have a variety of shots throughout the making of the video in order to make it visual to look it. We will definately need lots of close ups of the artist which will be done through the male gaze.
'Editing is done in fast cuts, rendering many of the images impossible to grasp on first viewing, so ensuring multiple viewing.'
We will need to make a lot of fast editing as this will draw the viewer into watching the video. 
'Digital effects often enhance editing, which manipulates the the original images to offer different kinds of pleasure for the audience.'
We will be using digital effects in some parts of the video e.g. slowing/speeding things down and making things different colours. 
'Intertextuality is often present. Intertextuality is the shaping of a texts’ 
'Exhibitionism is the psychological need and pattern of behavior involving the exposure of parts of the body to another person with a tendency toward an extravagant, usually at least partially sexually inspired behavior to attract the attention of another in an open display. The apparently more powerful independent female artists of recent years have added to the complexity of the politics of looking and gender/cultural debates, by being at once sexually provocative and apparently in control of, and inviting, a sexualized gaze.'