Star Image

Star Image
We will need to use star image throughout our video and this will be done throughout our video to appeal to the audience and attract them. Star image is a vital component of the artists process. You can identify the stars meta narrative through their videos, the record label manipulates and changes the artist's image with each video release to increase sales, consolidate target markets and broaden appeal to new audiences. This shows that star image is very important to gain a big audience.

Emotional Affinity
The star image helps the artist to connect to the audience and this also helps the artist to look good and also to fit in with the genre. using the star image it will help the audience to identify the artist with star quality and hopefully the genre. The image of the artist will help present Skye the way we want her to be portrayed. By feeling loose attachment with Skye it will make them feel as if they can relate to her and it will make them feel the need to buy her albums and go to her tours and concerts.

Self Identification
The star image is done to create a connection from the artist to the audience, so we need to be sure that Skye has a star image to connect with the audience. The fact that Skye is quite young and in fact modern it means that he will fit in with the artists of today as they are all quite young and very attractive which Skye is, so she will fit in with the star image. Skye's age group will be around the teens and 20's because of her age and her style although the music may appeal to an older audeince. Having Skye as the same age of the audience helps make her appeal to the audience because they will see her as an icon. The fact that she will be the same age as the audience I think that it will make an istant connection because they can relate to her. I think that the genre of Skye will make it also easy to connect with the audience and amking sure that the clothing is suitable for the genre because then people will feel that they can connect as they like the same things that Skye likes. I think that Skye will connect to the audience through how she is portrayed through the video and how she acts in the video. It allows the audience to put themselves in the same situation which helps them connect with the star.

Imitation

This is where the artist acts as a role model, the clothing and style will be a big part of the icon identity. The clothing style that we want Skye to be in is quite subtle clothing so it fits in with the genre and making sure she has the folk/soft rock look so it fits in with the genre and so the target market will associate her look with the genre. For soft rock clothing it is quite simple outfits with a bit of rock introduced to it e.g. Leather jacket. The style and the attitude creates the stars to be idolised and make people want to be like them. The style of Skye I think is really important throughout the video because in all music videos I feel that they all wear nice clothing and this makes you want to see what they are wearing and also makes you wonder what they will be wearing next. It also makes you see them as an icon and the clothing of what she wears will help us to show how we want Skye to be portrayed to the audience. We also want her makeup to be quite natural and plain in order to fit in with the genre. I think that Skye will be seen as an Icon as she will be in nice clothing and will have nice hair and makeup which will aspire people to be like her and therefore she will be seen as an icon. I think that it is important that the styling is right because stars with good style tend to be seen as icons e.g. Kanye West, Nicki Minaj, Jessie J. Most of these artists have abstract styling and makeup which makes them be seen as icons.

Projection
This is where people start imitating the artist and copying exactly what there doing e.g. copying there hair and clothing etc. I don't think that as Skye gets bigger people will copy her clothing and hair etc. but for now I think people may just like her style but not copy it as she isn't a big enough star yet which assumes that within more bigger stars projection happens. An example of this would be the Britney spears look a like which copies everything Britney Spears does, even when she went bald!

I have looked at Richard Griffith and Richard Dyers theories to help me with thinking about star image as they are very similar and this has helped me to look at the theories and to think about what needs to be added into our video and how Skye needs to be presented to fit in with the Star image by adding in attitude and elements of idolising her will help with how she is presented to her audience.