For the video we will be applying the theories that we have looked at to our video. In todays music videos there is a lot of focus on the artist in the videos and there style and relating it to the genre. There needs to be iconography present and this will be done by making sure that our artist is stereotyped as a Folk/ Soft rock genre in order to come across well to the audience. I will also be making sure that the male gaze is present as in todays music videos you rarely see a female who isn't attractive, so we will be making sure that Skye looks appealing and has the male gaze to ensure it fits in with the male gaze theory. The male gaze theory is where a person is used for a visual effect and because they are appealing to the eye. You see male gaze in a lot of the media for example on the music channels almost everyone is represented in either the male or female gaze showing that this theory is done vastly in the media. It is also used on the television and on the internet and in magazines. Examples of artists which use the male gaze are Rihanna, Nicki Minaj, Cheryl cole, Nicole Sherzinger and artists which use the female gaze are Kanye West, Chris Brown and Jay Sean. The 'gaze' theory is done to grab the viewers attention so therefore we will be using the male gaze throughout or music video to grab the viewers attention. An example of a music video which uses the male gaze is Nicki Minaj's video 'Superbass' where it focuses on her main assets and her dance moves which are of a sexual manner which makes the male audience want to view the video. However our video isn't one where we are going to be subjecting sexual actions but we will be subjecting the artist herself. Although it will have the male gaze by making sure Skye looks presentable we wont be focusing on assets such as the bum etc. We will be focusing more on the movement and her relation to the genre and her style rather than her body which I think will make the video more classy and fit in much better with the genre.
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