Inspiration

I chose to look at this video because it has the same beat throughout the hole video and I think the tone of the music is similar to the song that we are doing. I really like the setting of the beach as I think that it works really well so it has made me think about using a beach as a location. I also chose this because this song is about a car which is like my song, I think that the idea of the use of driving works well because it means that it relates to the song. I really like the use of the use of close ups and also the long shots as they work really well. I like how there is a variety of shots because I think that it works really well. I think that having a car in the video works really well because it applies movement to it. I really like the setting and the locations that they have used, I really like the use of filming on the street as it looks realistic and if its real life and not a stereotypical video which is done on a bluescreen. I really like the location of the beach setting because I think its so simple and so effective because it can be done really easily and I think that we could do this but have our star sitting or walking across the beach to make it more to our genre rather than this song which is the rap/ pop genre. I think that this is really going to inspire me on the use of a car in the video. I think that the use of having the camera on the car while the main star is driving works really well and I also think that it would be a good idea to do this however it may be hard so maybe having an in door camera would work better viewing the roadsides.

I have chosen to look at this video because I like the use of the colourscheme as I think it works really well for the genre and the music. I also think that the mise en scene works really well with the slow music as it is very dark and dull. I think the mist in the background works really well. I think that the zooming in of the jar works really well because it relates well to the lyrics. I really like the part where she is walking past the car and where you can only see her feet as I think this works really well and I think that we could use a shot like this in our video. I think when she walks out from behind the car carrying on the last shot works really well as she is in the background and the front of the car is in the foreground which makes it really bold. I looked at this video because it had a lot of relation to a car and it has helped me get inspiration for our video as we liked the idea of using a car in relation to the lyrics. I like that the location is in the road as the mise en scene works well with the music and her lyrics as they are upset lyrics so it relates to the colour scheme. I really like the rustic colours and how the white of her outfit stands out from the car because all of the other colours are very dark and dull. I think that the zooming in of the shoes is going to be done in our video because I really liked this aspect and the focusing of her walking which I think works really well.

Adele

I have chose to look at Adele because I think that her music is similar to Tracy Chapmans music as it is quite slow, although it is a different genre. Adele is a British singer-songwriter and the first recipient of the Brit Awards Critics' Choice and was named the number-one predicted breakthrough act of 2008 in an annual BBC poll of music critics, Sound of 2008. Since her debut album 19, Adele has received much recognition both commercially and critically. The album debuted at number one, and has been certified 4x platinum in the UK.Her career in the US was boosted by a viewer record–breaking Saturday Night Live episode in late 2008. At the 2009 Grammy Awards, Adele won the awards for Best New Artist and Best Female Pop Vocal Performance.

Adele released her second album 21 on 24 January 2011 in the UK and sold 208,000 copies in its first week in the UK. The album has charted at number one in 17 countries, including several charts across Europe, Australia and the United States.

"Someone Like You" held the number one position for four consecutive weeks.

The Official Charts Company announced that Adele is the first living artist to achieve the feat of two top five hits in both the UK Official Singles Chart and the Official Albums Chart simultaneously since The Beatles in 1964. I thought that looking at an artist with slow songs and good music would give me inspiration because it means that I can get inspiration.

This video is quite like the 'Fast car' video because it has the use of a real life performance which has been used in the video itself. I really like this idea of the concert effect and I think it would be a good idea to do, however I think that it would be really hard to do this for the time we have and because of the equipment we have so therefore I don't think a massive concert would be good but maybe a small performance type video. Throughout the storyboarding we will be looking at some of Adeles videos which will help us get inspiration, we will be focusing m,ostly on Rolling in the deep because we really like the setting which is used and how it is dark and we would like a location like that in our video. We also like how it starts on a chair and how its the side of adeles face so we are going to look at the video and see the parts we like and do similar things in our video.

Andrew Goodwins theory

Andrew Goodwin is a music theorist and he identified key features in music videos, he stated that they need:

A relationship between lyrics and visuals, he said that the visuals need to illustration, amplifying or contradict the lyrics. (For this we will have lip syncing so the lyrics match up with the visuals and this will be done for most of the video wheras for some of the video we will not need to do lip syncing)
Chris Brown - Look at me now, uses a lot of lip syncing even in the rapping parts which makes it look realistic and as if they're actually singing.




A relationship between the music and the visuals, with the visuals illustration, amplifying or contradicting the lyrics. (For this because it needs a relationship between the music and visuals we will be videoing cars in the video as this will fit in with the lyrics and therefore fit into the theory) Rick Ross- Aston Martin Music shows the lyrics through the visuals e.g. 'Drving to the music' You see them driving which I think works really well.



Genre related style and iconography present (For this we are going to make sure that our artist is wearing clothes which fit into the genre. We will also make sure that the makeup is very natural and make sure the genre comes across through the style) The style is shown through Chris Browns video - Beautiful people. The style in the video suits his genre which is the hip hop genre and pop genre and you can tell by the clothing that it is of this genre which makes it obvious to the audience.



Multiple close ups of the main artist or vocalist. Record companies want lot of close ups of the artist. This will increase the popularity and will also mean that the gaze theory is involved in it.  It also mean that you can focus on there style and there garments e.g. a close up on a watch or shoes etc. (We are going have many close ups of Skye and will be using the male gaze for it. We will also have close ups of the guitar) An example of a song with many close ups is Kanye West Gold Digger where is has many close ups and uses the male and female gaze throughout.



Voyeurism often plays a major part, especially in relation to females. (This is like the use of the male/ female gaze) We will use this within our video because it will attract attention to the viewers and make people interested in watching it. Nicole Sherzinger is a good example of someone who uses the male gaze as she has sexual dancing throughout her video which makes males want to watch the video to see her assets and dancing.

Intertextual reference to other media texts may be present.
There are links in videos to other films or Tv texts which link to other well known icons which are seen in media. It can also link in with a film where Madonna's beautiful Stranger links in with Austin Powers which means that it uses synergy marketing as it helps promote eachother. I don't think this will be used in our music video. 





He says that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require. Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.We will be making sure tha throughout the storyboarding of the video we will be taking this theory into account and making sure that we stick to it so we know that our music video will fit into the standard of normal music videos and this means that it will help us to make it look as proffesional as we can.

Market Research

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  1
  

  

  Super Bass

  by Nicki Minaj

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  2
  

  

  Someone Like You

  by Adele

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  3
  

  

  Cheers

  by Rihanna

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  4
  

  

  Party Rock Anthem

  by LMFAO

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  5
  

  

  Last Friday Night (T.G.I.F.)

  by Katy Perry

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  6
  

  

  Danza Kuduro

  by Don Omar ft. Lucenzo

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  7
  

   NEW

  Gucci Gucci

  by Kreayshawn

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  8
  

  

  Rain Over Me

  by Pitbull

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  9
  

  

  Rolling in the Deep

  by Adele

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  10
  

  

  The Lazy Song

  by Bruno Mars

I've looked at the top ten music videos on youtube so I can look at them and see what makes them appeal to the audience and this will help me when making decisions with putting things in the video as I can see whats popular with the mass market and this means that I am able to see what they like and hopefully produce something which will appeal to them. I am also hoping to look at these videos for inspiration so I can see what makes a good music video. I think that this has helped me to compare different genres and to see the best videos for all different genres. Being able to see good videos means that I can look at the conventions that they use in them and use some in my video so that I can make it as good as the top ten on youtube. I will be analysing the number one video in a later post to see what is good about it and why so many people might watch it.