Showing posts with label Market Research. Show all posts
Showing posts with label Market Research. Show all posts

9 September 2011

Market Research



I've looked at the top ten music videos on youtube so I can look at them and see what makes them appeal to the audience and this will help me when making decisions with putting things in the video as I can see whats popular with the mass market and this means that I am able to see what they like and hopefully produce something which will appeal to them. I am also hoping to look at these videos for inspiration so I can see what makes a good music video. I think that this has helped me to compare different genres and to see the best videos for all different genres. Being able to see good videos means that I can look at the conventions that they use in them and use some in my video so that I can make it as good as the top ten on youtube. I will be analysing the number one video in a later post to see what is good about it and why so many people might watch it.

Market Research



Superbass - Nicki Minaj
I have chosen to look at this video because it is the most watched music video on youtube so I thought that it would be a good video to look at because it is the most watched and therefore must really appeal to most genres because of that. This video is really bold and the bright colours make it stand our from other videos. I think the use of bold colours and the use of the dancing makes people watch the video and re watch it on youtube which is why there are so many views on it. I think that this video really stands out because all of the body language is very exaggerated and it makes it seem animated because of the use of colours on Nicki Minaj and also all the props and the background. The use of Nicki Minaj's facial expressions make you want to watch it over an over again as they are really exaggerated which is her signature style as she has a very bold personality. The use of pink in the of the video works really well because it stands out.

Market Research

I did some market research to see which are the best soft rock artists. I found out that Tracy Chapman our artist that were using is number 76. After looking at this I have decided that I am going to look at some of the artists on this list to look at their music and also to look at their videos to get inspiration from them as they are the same genre which means that I can get ideas from them and use them in the video that we are going to create.